the ‘financially up lifting band wagon’. A head way in any of these spheres is hinged on talent. Most consider reading to be a boring exercise, and lack the will, drive, patience, discipline, to sit at a spot and read. Nigerians are attracted to subject based colourful magazines loaded with pictures, (not that most take out time to read the contents), the pictures simply fascinate them.
Magazines relating to entertainment, fashion, football, real estate, weddings, life style of celebrities thrive in comparison to other related subjects. TV programmes with exciting line up of programmes(both local and foreign), radio stations giving massive airplay to various songs, UEFA champions league, English premiership league and other International football competitions, promenade music concerts, shows, events have relegated reading of books (literary and non-literary ) to the background.
6. LACK OF COMPETITIONS :
Competitive platforms have over time sprung up, though primarily hinged on discovering talented individuals within the designated spheres. TV programmes such as Young brains, Younger brains were produced to test the IQ of the contestants back in the days. Spelling B, Cow Bell mathematics competition, Close up essay competition, made students study hard and read widely so as to emerge victorious. However, competitions projected mainly through TV Reality shows leverages on discovering and harnessing the potentials of individuals(which do not require the reading platform) such as Gulder Ultimate Search, Star Quest, Football with Fash, Nokia First Chance, AMBO, Next Movie Star, The 12 Ambassadors, The Intern, Apprentice Africa, Big Brother Nigeria, Maltina Family Dance All, Project Fame West Africa. Competitions