American Food in American Literature

unprecedented prosperity while applications of new technology allowed older tasks to be done with increasing speed.  The complete acceptance of free market competition, in an ideological, political and economic opposition to centralized, planned economies and societies, the tremendous success of rapid, large-scale mass production in support of military forces during the war, and the increasingly tense and complicated struggle between capitalism and communism began to change the values of American society from the slower, simpler values of agricultural life and rural living to the faster, more complicated values of industrial production and urban living.  Speed began its emergence as a paramount American value.  For example, in 1955, shortly before the experiences recorded in Kerouac’s On the Road, the two fast food companies that are now the largest in America—McDonald’s and Kentucky Fried Chicken—were founded.  “By the early 1980s there were about 440 food franchising companies with a combined total of more than 70,000 retail outlets in the United States.”3  Americans from smaller, more congested living situations in Europe slowly adjusted to the scope of the American land and its resources.  Size, especially bigness, became a common value in all areas of American life.  With the advent of speed as a value, the American ideology for the remainder of the 20th century gained its primary outlines—the bigger the better, the faster the better.  From automobiles to hamburgers, this ideology began increasingly to govern how Americans thought about everything they did.  Both values play significant and signifying roles in the relationship between American food and American literature.   

Besides the social environment

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