similar to BAM with the difference that CEP is not tied to web services alone and is message agnostic. You can aggregate disparate messages from myriad sources and use them as part of one CEP application.CEP is usually event driven.
The online shopping segment is also benefitting a lot from these advanced BI solutions paradigms. The likes of Amazon, eBay and Zappos are rejoicing at the arrival of BAM and CEP. In such high traffic sites where the hits are measured in millions per day, attaining the level of agility and edge over the competition is virtually impossible without real-time analytics. Traditional BI strategies fall woefully short and are not equipped to deal with these types of business operations.
BI Technology Trends: The Future
There are several game changing trends that are in vogue in the BI field that promise to change the face of the industry. While BAM and CEP are the pre-cursors, they are fueling other paradigms that were not possible before.
Here is an example that is taken from advertising industry pundits whose central focus is always on “The Consumer”: Smart Billboards that will glean biometric information based on facial features of anyone walking by. If the consumer turns out to be a young 20-something year old male, the backend system would beam back relevant information such as ads for an iPod, cell phone, energy drink, sports car or anything that fits this particular demographic.
Just 5 years ago, this idea would have seemed outlandish, but not anymore. With real-time BI delivery mechanisms at the