software
Once you have created the long-term vision for your business, it creates the context in which all other decisions are made. Your statement should stretch expectations, aspirations, and performance. Without that powerful, attractive, valuable vision, why bother?
A Clear Mission that describes what you do
For any business to succeed, even a business consisting of one individual, it (he/she) needs to know what they’re about – what, precisely, it is that they do. The mission statement describes the “what” of your business. It states why your organization is in business and what you are hoping to achieve.
A typical mission statement contains three components:
1. The overall purpose of your business – what are you trying to achieve, why are you in business
2. What your business does – products and services it provides
3. What’s important to your business – the values your business lives by
Some examples:
Pfizer Pharmaceutical’s mission statement: “We dedicate ourselves to humanity’s quest for longer, healthier, happier lives through innovation in pharmaceutical, consumer and animal health products”.
Purpose: quest for longer, healthier, happier lives
Business: pharmaceutical, consumer and animal health products
Values: Innovation
Dell Computers statement – “With the power of direct and Dell’s team of talented people, we are able to provide customers with superb value; high-quality, relevant technology;