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When that starts to come into question it is the beginning of the end for your business. IBM had a huge crisis of identity 30 to 40 years ago but they were able to remake themselves and adapt to the marketplace thus saving their business.
Plan for your growth and maintain the strength of your identity. Don’t let your business get to the point of IBM where it needs saving. It’s easy to take a look at and learn from the mistakes of history that brought some of the greatest organizations down.
People, including your business employees and partners and suppliers, all need something to believe in a higher purpose to strive for. Religious organizations know this and are good at it.
It’s time for you to put this concept into practice in your business.
Keep organizational identity strong and clear and so will your business be.
Alexander Alaric – Social media marketing expert and long-time copywriter. Newest project “Gets You Free Instant Social Media Exposure” at Instant Social Media Marketing
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