them.
Have a clear picture in mind of who your target audience for the book is and try to “connect” with that audience in your title.
For example, if your eBook is about gardening, which tends to be a more mature persons hobby, a title like “Yo, dude, dig that lawn” whilst undoubtedly pretty “trick” and clever, would be a complete waste of time!
Next, write a two to three sentence outline for you eBook. What is the problem and how your book will solve it is basically what you are after here.
The purpose of this is to keep you focused. At all times, make sure that everything that you are writing supports the ideas and proposition that you are putting forward in your book.
Also, this outline will stop you wandering off down “blind alleys”, writing about stuff that, whilst it may be very interesting or informative, in fact, it does nothing to support what you are writing about.
Such “off topic” meanderings in eBooks are very common, and are often known as “fluff, “filler” or (more succinctly) “BS”! Fill your eBook with this stuff, and the reader will pretty quickly cotton on to the fact that you don’t really have much to say, and the amount of people asking for their money back will be depressingly high!
This brings us to the most crucial question that you must ask yourself, as unemotionally and in as detached manner as you can possibly manage.
Is it really worth writing your eBook at all?
Is your idea big enough to fill a book, or is it just an article stretched out to the maximum? Are you genuinely imparting new knowledge or perhaps old knowledge presented in