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a new and refreshing way?

In other words, will someone who bys your eBook get value from it?

Only you can decide this before you write the book but you must be self-critical to the max, because, as sure as eggs is eggs, the people who buy your book will be!

Will your book contain genuinely useful information and is that information right up to date. It’s amazing the number of eBooks that come to the market spouting stuff that was working last year as “the latest thing”!

Can your book positively affect the lives of your readers? If so, how, and how easy or difficult is it to act on your ideas and suggestions?

Is your book a good read, one that will retain the attention of the reader?

If you can, with hand on heart, answer yes to these questions, then you sound like you have something worth getting out there, so start writing!

Remember what we said earlier about the title? Aim it as specifically as possible at your target market? The same goes for every word of your eBook. Do NOT try to aim your book at “everyman” – target your market, never lose sight of who that person is and aim every word you write at them.

For example, going back to our earlier example, your eBook is about gardening. Try to think of someone you know who enjoys their garden and aim every word at that specific person. In fact, give them the first copy to read when the eBooks finished – I’ll guarantee that they will come up with many useful additions for you!

Think about why you are writing the book in the first place. What is it that you want to achieve by doing so? Are you planning to sell it from a

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