website, or give it away as a free gift, trying to collect names for a list? Are you planning to split it up into separate modules to give away as an e-course?
Perhaps you just want to use it to help establish your credentials as an expert in your chosen field?
Only you can answer this one.
Aim at all times to make your writing as engaging and interesting as possible.
Use real life examples, stories, anecdotes, testimonials, illustrations and pictures to break up your “message” into bite-sized hunks. Keep our sentences short, and aim to write reasonably informally and in a friendly manner. You are not attempting to write a classic of literature and an informal, relaxed style tends to work best.
Don’t expect to be a great writer straight out of the box. Many people approach writing their first eBook never having written anything more than emails since they left school, and writing needs practice.
Once you begin writing, try to target a minimum amount of writing that you will do every day, so that you can get into a rhythm. Personally, I would strongly suggest that you do not begin every day by going back and reading what you did yesterday. Doing this, you end up wasting your time “editing” your work and this is a job that you should leave until the first full drat of your book is complete.
Remember that I just suggested that you should not aim to write a literary masterpiece?
Bear this in mind when you are formatting your book. Whilst written books often tend to have a fairly high percentage of the page covered in type, your eBook will sometimes be read onscreen, and therefore there have to be