Guru Home Study Course Overview
Eben Pagan has become known lately for the term “Moving the Free Line Content” and his good at delivering his speeches over the countertop table wearing his famous blue polo shirt, sometimes black or pink shirt. In the newest program, he is launching his Guru Home Study Course, a watered down version of his popular, high-end product called Guru Mastermind which priced at the range of 6 to 12 thousand dollar a year to become a member to 24 thousand dollar a year.
In this course, he is releasing a FREE training video which overviews about how to start an information product, how and when to release a product, determine your prospect or customer hot buttons, how to generate customers and how-to’s on lead generation model.
The 3 elements on how to start an information publishing business and Eben calls this the 3 key pillars are your content pillar, your customer pillar and your conversion pillar.
Content pillar is your product, your videos, your articles that you write, the pdf downloadable report and your audios. This is the materials that you teach that you want to share, give away or sell. And as you know, content is always the king especially in article writing.
Conversion pillar is where you want your visitor, or prospect or customer to take action. You demand action from just being a visitor to a prospect then from a prospect to become a customer. It’s moving from one set of action to another, that’s conversion and it boils down to marketing. One example I could give is, when a visitor comes to your website you offer a form to receive a free report on how to train a dog. They will optin to your newsletter and that’s how they receive the free