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a specified amount above book production costs. Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website.


Contact non-bookstore booksellers and offer to leave books on consignment. Be your own publicist and send a press release along with a review copy of your book to publications in your book’s genre and to book review magazines. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page.


Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed. Every day it’s important to focus on a variety of marketing approaches.


Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. Market your book to your number one market first, and then go after the secondary markets. Try giving away one of your books in a raffle at a local function to get more book recognition.


Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing.


Make sure to promote and market your book each and every day, both online and offline. Create an online contest and list it in

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