How Self Publishers Can Market and Sell More Books
As a self publisher you can market and promote your book on a shoestring budget, thousands of independent publishers have done it; be careful about your promotion and marketing dollars and don’t plunge into unknown waters — test, test, and test some more. Self publishers need to have a good marketing plan to sell books and it should be written prior to writing your book and in place a year prior to publishing your book. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.
Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Make sure your press release spells out the ‘who, what, where, when, and why.’ Press releases can generate thousands of dollars in sales when picked up by national trade or print media.
Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book. Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases.
Invest in press release submitting software and set aside time every week to send out a press release online to the press directories. Don’t underestimate the value of a good press release for making book sales.
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