How to deal with spelling variations in search engine optimization
English is replete with variations
English language has come a long way on its path to evolution, and it still evolving. The language, though originated in Anglo-Saxon regions has crossed geographical, cultural and political boundaries, and has come to be regarded as a language of common understanding across the globe. So, it is not very surprising that plenty of variations has found their place in English language in terms of usage, vocabulary and spellings.
Narrowing the discussion to spelling variations here in this article, there exists more than one way to spell certain words. None of these ways could be termed as wrong, but they are at best linguistic habits of people hailing from a particular of the part of the globe.
For example, words like colour, optimisation, cheque, enrolment, etc. can give an American visitor of your site an impression that these words are misspelled. This precisely because Americans do not spelled certain words the way they are spelled in UK or Australian or International version of English.
The misspelled words by users
Apart from the variations in English spellings, this is not hard to find that users while searching for a particular stuff in search engines type wrong spellings. On account of this all the web sites that contain the right spellings do not get listed. Instead those web sites containing the wrongly spelled words come on the search pages. The situation of this kind is pathetic as the web sites conforming to the right way of spelling get punished for the ironic fault of being right. This is interesting that web sites with faulty spellings get search promotion whereas the right ones are fighting out for a place in search page