results.
Opportunity cost of spelling variations/misspellings
Whatever be the reasons, linguistic variation or misspellings, there is one thing damn definite: you are suffering an opportunity cost. This is simply because users do not type in multiple variants while looking for a specific term in search engines. Once the search pages are displayed, they zero in on the dished out set of information to satisfy their queries. If your web site does not contain the variant of the term the user typed in for getting information in the search engines, you lose your potential traffic.
The loss of traffic, and hence potential business losses are also on the cards for your web sites even in the case where you are not listed in the search pages because of the ignorance of visitor to spell certain word or words in the right manner.
Solutions which are not relevant anymore and may backfire
Webmasters have realized long back that there must be some effective ways to address this special issue. As a result thereof, they found out several methods to deal with the problem, and reached at certain solutions.
Before I will discuss some working solutions toward this end, let’s have a look on the solutions that once remedied the problem, but are no longer effective or practicable due to the fact that search engine algorithm keeps on changing and improving upon its existing deficiencies.
Listing variant spellings and misspellings in keyword tags
In order to prevent the loss of traffic caused due to spelling variants or misspellings, it was quite customary in the time bygone to list all the variants of the keyword and its possible misspellings in keyword tags. Like for