Hyundai Leads 2007 Strategic Vision’s Total Quality Index
The San Diego-Based research firm has recently announced the 2007 results based on the ratings of new vehicle owners in 19 product segments. And surprisingly the Hyundai brand has been able to produce the most leaders on Strategic Vision’s Total Quality Index™ (TQI) leading in three segments.
The other brand that also produces three leaders was Nissan but it still didn’t tied up with Hyundai Motors since the latter has received a total of five leaders. The other brands rated were Ford Motor the major stockholder of Mazda, producer of Mazda hub cap , and BMW Group each earned three; GM. Honda, and Mercedes each earned two with Dodge, Lexus, and Volkswagen each earning one. BMW is again the top scoring brand for the 8th time in nine years. Volkswagen of America on the other hand has been able to keep its claim as the best full-line corporation.
The Total Quality Index™ is the leader when it comes to measure of new vehicle owner satisfaction. It asks buyers to rate all the aspects of the ownership experience starting from the purchasing process, owning, and then to the actual driving of the car. Despite the Toyota’s improved overall with their TQI scores but for the 2007 Strategic Vision’s Total Quality Index™ (TQI) it failed to come up with any segment leader. And analyzing the number of problems of Things-Gone-Wrong per vehicle which is the traditional definition of quality, Toyota and Lexus are by far the best as compared to other brands.
Unfortunately, Toyota’s lead in this narrower definition of
Pages: 1 2