Is It Time To Trade In Your Old Trade Show Exhibit? 5 Tips That Indicate It’s Time For A New Booth
A great display is something to hold on to for many years. But are you stuck on your old trade show exhibit and missing out on new opportunities? Your old display could need replacement and you might not even realize it. These five common pitfalls stop many companies from replacing their trade show booths, although the replacement is desperately necessary.
Tip 1: The Trade Show Exhibit Is Difficult To Set Up Or Take Down
Part of a good display setup is how easy it is to handle. You should be able to easily manage the entire display without a lot of struggle. Connections should be easy to disconnect when maneuvered properly. In addition, it should be easy to connect the elements when setting up the booth. Overly loose connections are actually a sign of danger. The best way to determine if your trade show exhibit needs to be replaced is to keep a log of any changes in its setup from one convention to the next. Because conventions can be relatively infrequent, you might not notice that the setup process has changed over time. But if you keep notes of any changes, it is easier to keep tabs on the trade show booths as a whole.
Tip 2: The Trade Show Booths Show Wear And Tear
Your exhibits have their maximum impact when they look fresh, not worn. Yet many companies have difficulty determining whether their materials are discolored, frayed, or deformed because they see them as the process is happening. If your white banner is progressively becoming darkened just from use, it’s difficult to see that. You must deliberately take a step back and examine the product with fresh eyes. It is helpful to do an intake description of your new booths, recording everything