Is There Really Such a Thing as Short Sale Magic?

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Is There Really Such a Thing as Short Sale Magic?

There are some real estate sellers who think that selling a short sale piece of property is nothing less than being able to do real magic. What experienced real estate sellers know, however, is that there is no such thing as short sale magic there is only good marketing and smart selling.

The fact is that even in this crazy economy when foreclosures are happening right and left, short sale property still carries a negative stigma with it. Simply put, there are quite a lot of people who view short sales as the equivalent of a “cut and run,” and many buyers are hesitant to purchase short sales because they assume that there is something wrong with the property or that the current owner might be taking steps to make his property unsellable. They are hesitant to pay a large amount of money (even if that amount is far less than they would have paid for the same property if it was sold at market value) on a property that might be faulty.

It is this stigma and these preconceived notions that help build the idea of “short sale magic” in real estate, though there is no real magic involved. Many agents who sell short sale properties treat those properties differently than homes and offices that are being sold under “normal” circumstances, which is why finding buyers for them can be so difficult.

The fact is that a good real estate broker can make even the most unseemly short sale property look like a good investment through his marketing and selling techniques. Pay attention to the techniques that these real estate magicians use and try putting those same tricks to work for you and the properties on your rolls. You’ll be doing your ownshort sale magic in no time!