markers. As well it can be observed that within these hierarchies there is a proclivity to imitate, and this is unidirectional, with lower primates imitating higher status animals. In the 20th century corporation the above principles are still valid. We call it company culture.
Thus we can state that if a Leader attains power he can expect his subordinates to imitate his movements and attitudes. But how then does the Leader establish this power ? In bygone eras force or hereditary status was enough to mark the primate’s role in the hierarchical league. But today this is hardly sufficient though brainpower replacing strength can be used to elevate one’s position in society. But power is not about the supremacy of muscle or grey matter, it also has to do with capturing the cognitive and emotional impulses and designs of others.
The motive force of much of human history has been the desire of individuals to achieve. To leave a legacy is a basic human need. From Cheops to Imperialists, to graffiti artists at the foot of the Great Wall, to encrypted radio signals scanning the universe and broadcasting our existence, the human seems especially concerned with his role in the order of time. Yet for most of us we must be concerned with daily survival and obtaining necessities and we have little of our energy is left for other purposes. Yet through chance, design or circumstance some of us, driven by imagination, or a combination of extraordinary skills, strive to reach the pinnacle.
Bertrand Russell paints succinctly, this struggle to attain power:
“Of the infinite desires of man, the chief are the desires for power and glory. These are not identical, though closely allied….As a rule, however, the easiest