Leadership and What it Means and What it Must Be

Internet runs amok, technology creates new markets and extends the human life each year, and mass communication has rendered a class system an anachronism, some redefinition of the leadership paradigm is required.

In the re-appraisal of leadership during the past century, many experts have concluded that the priority of the Leader is to guide, co-ordinate and empower. Only in this way could he avoid the primitive struggles, revolutions and intrigue that seemingly crippled or destroyed the leaders of history during the more primitive era of human societal development. Not eschewing the principles of power it was deemed that all leaders could achieve control through persuasion in a democratic environment with the inclusion of their constituents.

It can be witnessed in reading history that the most effective leaders are those that have presented a drama that unfolds over time, with a pregnant message and a theme that is dynamic. For those who are revered as leaders they have given or are giving their people the impression that they have, all together, embarked on a journey. Importantly for the followers this journey will in some way resolve the issue of their individual identities and their place in the order of this chaotic universe. As such the strong message and vital theme is linked to the self worth and egoism of the constituents.

Therefore the skills that we have identified – communication, persuasion, and people skills – will be necessary to democratise but at the same time civilise the group mission. Leadership occurs in the human mind (s) of the Leader and followers – especially in the cognitive processes of those that are following. Power must be yoked to cognitive processes and specific messages

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