that can appeal to the needs of the followers, especially the human need to feel included, wanted and respected. In this regard there is no need to guide policies by the latest opinion poll or force complex ideas into sound bites.
Churchill for example exerted influence directly through the stories he communicated to his audience. Einstein was an indirect Leader using the ideas he developed and his treatises to appeal to these basic human yearnings and thus win wide acceptance as a Leader of science. Thus persuasion and communication are extremely important, in fact crucial, for any Leader. When a Leader tells stories to sophisticates it can be complicated, but when the Leader is dealing with a diverse heterogeneous group the story must be sufficiently basic to be understood by the untutored mind.
In the thread of communication the Leader must focus the group on the goal (s) (limited it should be stressed for the sake of clarity), that they will collectively achieve. To realise the goal the Leader must drive for quality, achievement and results. However the Leader must be steeled and resistant and ruthless in dealing with those who demand unwarranted change in the group’s direction or those who demand that every step be performed to perfection. Rebels and those who corrupt the cause must be effectively dealt with, either they are brought into the group as effective participants or they must be ejected. Perfectionism on the other hand is the enemy of effectiveness. An effective plan executed now is better than a perfect plan executed next year.
A true Leader will be able to make, communicate and implement an effective plan. He must really resist those who demand perfection. In my experience these perfectionists