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our competitor’s did not take the extra effort to uncover and incorporate this level of discovery in their presentations.

In many regards, a job interview is similar to an executive presentation. Taking the extra time to perform your ‘due diligence’ on the company and CEO will pay dividends during the interview process. You have the unique opportunity to distinguish yourself by communicating to the interviewer why you are well suited for the position. Similar to a presentation, you differentiate yourself by emphasizing how your attributes, values, and qualities align with statements from the CEO.

Predicated on the size and type of organization, a comment from the CEO is typically accessible on the corporate website. Just a casual, subtle comment such as — “I noticed on your website that Mr. or Ms. stated – ” … ,  which clearly coincides with many of the same qualities, values, and ethics which I have listed in my Profile and, demonstrated throughout my career”. An example to reinforce your analogy is always helpful. If comments from the CEO are not available, excerpts from corporate Vision and Mission statements will suffice.

All too often, navigating the corporate website to uncover the required information can prove a bit tedious. As with most companies, ‘About Our Company’ (or similar verbiage) is a lightly shaded link located at the very bottom of the corporate home page. By clicking on this link, significant content is displayed with nested links such as: ‘A Message from our CEO’, ‘Officers and Directors’, ‘Annual and Quarterly Reports’, and ‘Corporate Profiles’. Recent corporate presentations are even posted for viewing and serve as an excellent source for updates on corporate activities. With a bit of tenacity and

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