Real Magic
Welcome back, throughout the series we have learned about the different steps leading to a sale – Attention, Interest and Desire. We now come to the last step of the process – Action. Remember, a sale is not an accident it is a process. So, all the steps in this process are very important.
By now you have learned how to hold the interest of a prospect by the sales pitch. So, now he has to be prompted to do something – i.e. take an Action. The Action can be anything like clicking the mouse the putting his signature. The idea is to motivate him to take some action expressing his interest – Desire.
When we sell trough a website – a button can be designed to prompt the visitor to click on it. Once the visitor clicks on the button he or she is redirected to a sales page. Here we attempt to culminate the sale.
Our bigger idea is to – Network to our goal. Now just creating a Network Marketing system is not enough. The system has to sale to earn revenue. Remember no revenue means no profit, no profit means no income. So sale is the paramount activity which will keep this business growing. Growth is the only criterion which will propel us towards our ultimate goal of Financial Freedom.
Coming back to – Action. The entire idea is to make the process more interactive for the prospective customer. Everybody enjoys an interactive process more then a non-interactive one. Now not every prospect will end with a sale, but chances of sale increases with the increase in the number of prospect.
Now here is where Network Marketing’s true power comes to play – you relay on Word-Of-Mouth, most effective yet cheapest form of publicity. As the growth is in geometric proportion so the ability to generate new prospective clients is enormous. On one hand you have your old clientele who are there with repeat order and on the other hand you have new prospects that have come in for the product, for the business or are just curious.
Remember co-operation and not competition is the key. The very idea is to help others grow so that they in turn strengthen your position at the top. If the people under you (down-line) are not doing good business, your earning potential will be greatly hampered. Our big idea was – Network To Your Goal. So if the network is week the goal cannot be reached.
So where does Action come into all this. Action is very important as it is only one step away from the ultimate goal the sale. The importance can never be overstated. If the entire pitch is done to a person who is unable to take the action required the entire purpose is defeated.
Sometimes a prospective customer gives an order without much effort – i.e. he takes the necessary action, then our purpose is met. So, never underestimate the importance of this step, it is something that the prospective customer have to do. We can never do it on this behalf.
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