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if the band members are attractive and cute (in the case of Boy Bands, or Girl Bands!) or with a hardened look (in the case of Heavy Rock). The age of the band members in relation to the style of music (Younger people for Pop, mature for Romantic Ballads). If the band is easy to sell to a broader audience.

Professionalism – if the band is made up of responsible, discerning people (that’s why the music needs to be well recorded at demo level!), that they are punctual, clean and good professionals in general. Also if the people can travel and pass prolonged period of time away from home.

Bands’ Personality – if the band members are friendly, if they are easy to work and are prepared to do what the recording company needs and wants.

Musical Talent – if the band members really know how to play their instruments live, and will continue to create new quality material day after day for a prolonged period of time under pressure.

These examples are a few of the criterion that a recording company would take into consideration before signing up a new band or artist.

The good thing is that each one of us musicians can learn and supply what the recording companies are looking for. It’s just a case of looking at the business with a wider perspective. Ask yourself, “Why would a recording company want to sign a recording contract with someone?” and “What more do I need to do to satisfy everything that the recording company is looking for?”

Success.

Steve Allen

Steve Allen is consultant and music producer. Author of “Marketing Your Music – Success Strategies”, “Personal Management in the Music Industry” and “Street Teams

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