back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords.
Contact non-bookstore booksellers and offer to leave books on consignment. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers or friends; use them on your fliers and the back cover of your books.
Become your own publicist and send a press release along with a review copy of your book to publications in your book’s genre and to book review magazines. Give away your book in a raffle at a local function to get more book recognition. Women buy more books then men; see how you can fit your book into the women’s market.
Submit articles to online article directories that focus on the topic of your book to drive customers to your website. Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.
I’ve not found that book signings sell many books for publishers and are often a waste of time; it’s better to spend it elsewhere. Make sure to promote and market your book each and every day, both online and offline. Every day it’s important to focus on a variety of marketing approaches.
Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed. Also it’s important to publish a website that