Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic.
You can give away your book in a raffle at a local function to get more book recognition. It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Every day it’s important to focus on a variety of marketing approaches.
Market your book to your number one market first, and then go after the secondary markets. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.
Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room. I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Submit articles to online article directories that focus on your book’s topic to drive customers to your website.
Contact any companies, corporations or organizations