artifacts, such as advertising and packaging, as source material for fine, or gallery-exhibited, art. Roy Lichtenstein, one of the best-known pop art painters, specifically chose individual panels from comic books and repainted the images, modifying them to some extent in the process but including in the painting word and thought balloons and captions as well as enlarged-to-scale color dots imitating the coloring process then used in newsprint comic books. An exhibition of comic strip art was held at the Musee des Arts Decoratifs of the Palais de Louvre in 1967, and books were soon published that contained serious discussions of the art of comics and the nature of the medium.
In January 1966, a live-action Batman television show debuted to high ratings. Like pop art, the show took comic-book tropes and reenvisioned them in the context of a different medium. Voiceover narration in each episode articulated the words of comic-book captions while fight scenes had sound effects like “Biff”, “Bam” and “Pow” appear as visual effects on the screen, spelled out in large cartoon letters. Circulation for comic books in general and Batman merchandise in particular soared. Other masked or superpowered adventurers appeared on the television screen, so that “American TV in the winter of 1967 appeared to consist of little else but live-action and animated cartoon comic-book heroes, all in living colour.” Existing comic-book publishers began creating superhero titles, as did new publishers. By the end of the 1960s, however, the fad had faded; in 1969, the best-selling comic book in the United States was no superhero series, but the teen-humor book Archie.
Artists
Further information: List of Silver Age comics creators
Arlen Schumer, author
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