customers to your website. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Contact non-bookstore booksellers and offer to leave books on consignment.
Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions.
If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.
Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer. Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website. I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere.
Make sure to promote and market your book each and every day, both online and offline. Women buy more books then men; see how you can fit your book into the womens’ market. Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials.
Market your book to your number one market first, and then go after the secondary markets. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed.
I’ve seen publishers lose a lot