The New Age of Breaking Into Fashion Design
Which celebrity does not have their own fashion line? The list seems to be getting shorter as more and more stars announce their new lines and fragrances to be sold at already well established and accessible stores around the globe. The next time Sarah Jessica Parker is seen on the red carpet she may be wearing the likes of Marc Jacobs, but her new fashion line Bitten is not aimed for this Prada toting crowd. The new trend among celebrities is reaching out to the masses by providing them with trendy and affordable duds on the high street and in shopping malls everywhere. But what does the future hold for the real designers out there?
The recent deaths and retirements of a few major leaders in fashion have piqued the interest of fashionistas everywhere that are wondering who, when, and even if, they can be replaced. Some of these designers and their associated brands such as Versace and Calvin Klein have lived on in the hands of designers happy to take on and continue the legacy. In other instances the designer brand is bought out by bigger corporations looking to cash in on the already established client base. These big name designers who are so often worn at movie premiers and award shows might continue to reign but the question lies in whether or not the public and the celebrity elite will see any new big names and faces associated with fashion, as we have seen in the past.
David A. Wolf, a fashion trend forecaster and creative director of the Doneger Group believes that the era of massive empires built upon a single name or face are probably over. “The people who have empires and giant names, happened to begin their careers with the maximum window of opportunity for that kind of