by Ed Yourdon
The New Age of the Shopper
Why Shopping Keeps Advancing
Shopping, since the advent of modern commerce is a major source of income and revenue for many stores and businesses. This is why methods and means to shop are constantly evolving. From manufacturing innovations to the latest marketing schemes, great advances are made each year in order to attract more and more customers.
Niche products are becoming even more specialised to suit the needs and wants of their very range specific markets; mass consumables are leaning to target different socio-cultural divisions in order to increase their market stronghold, you do not have to me a marketing genius to know that the consumer economy is what controls the commerce of our world today.
Your Role as a Shopper
As a shopper, you role is simply more than to spend the money you earned. The fact is, your own personal preference that has been shaped by your own unique experiences, upbringing and insight also plays an important role in the directions that product manufacturers take.
The needs of the consumers determine which products are sold more and in that regard, which products will evolve since they sell well or which products are revamped because they fail to beat the competition.
As a shopper, you could almost say that it is your duty to make wise decisions in shopping. By patronizing wrongly priced items or by purchasing faulty products, you encourage bad business practices. On the other hand, by selecting carefully, and making well researched choices, you encourage manufacturers to improve better by appreciating the hard work and effort to place items of excellent quality on the shelves.
This may sound idealistic, but the bottom line
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