for all sellers, marketers and manufacturers is that the customer is always right. You alone have the right to decide what to do with your money. No amount of marketing, advertising or promotional material can force you to do something you do not want. This is why each individual customer can help shape the direction of the industry. If you are unsatisfied with a purchase, you have the right to make a complain, return the merchandise, ask for a refund or an exchange. Every person has the right to get their money’s worth.
The Bigger Picture of the World of Shopping
Shopping is no longer restricted to brick and mortar stores and over the counter purchases. Mail order items, TV shopping and even online shopping are now becoming the new norms for the selling and purchasing of materials. The world of online commerce is a very strong market. It is worldwide and consumer-centric.
Customer can place their public comments, reviews and insights not only on products but also on the sellers. Online stores’ actual customer reviews can be found and studied and depending on the actual public opinion, make or break a business.
This is particularly true of online stores that allow user to user transactions such as eBay. eBay itself does not sell any products, instead, registered users sell wares and goods to each other. Each user account can be an individual or a store account, regardless, all buyers are granted to post a review and deliver a feedback on the sellers, making their shopping experience a public knowledge to all other people on the internet.
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