The Secret Visitor to Build Dollar Store Sales
Talk about frustration! Who wants shoppers in their store who routinely break open packages, thrown candy bar and gum wrappers on the floor, and are often loud? Logic says these are the shoppers you don’t want in your store. Yet there is one group that fits this description to a ‘T’ and you do want in your store. That group is children; when accompanied by an adult. When starting a dollar store build dollar store sales by creating an environment that welcomes children with open arms. Make your store a fun place for them to come and find that perfect toy, craft or treat. Carry the dollar store merchandise that motivates them to ask Mom and Dad for return trips year around.
Carry the right dollar store merchandise. When starting a dollar store don’t just display a few toys and assume you have met the need. To really meet the needs of your younger shoppers and their parents will require more. Carry a good selection of toys for all ages. Add puzzles and games to the mix. Don’t forget about craft items as well.
Be sure to have the accessories required when some dollar store merchandise items are being purchased. For example, don’t just carry poster board. Add complementary items such as markers or craft sets they can add to their purchase as well. Carry and prominently display color books. Place a variety of color crayons right next to them so kids can walk away with everything they need for their chosen activity. The children are happy, their parents are happy and your dollar store sales grow quickly with all the add-on sales.
Watch your dollar store sale levels grow as you add new dollar store merchandise for the young shopper with every changing season
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