into the giving of handmade letters during Valentine’s but by 1840, Esther Howland was credited for creating the commercialized printed version of these cards. Nowadays more than a billion of these cards are bought on Valentines Day, and also spurred into strength the iconic tokens of chocolate, candy and flowers.
As an endnote, the use of Cupid came into significance also because of Roman myth. He was a boy-God of love, who was sired by Venus, the Goddess of love and beauty. He was reputed to have a quiver full of arrows of desire to strike all that he sees but on special occasions would use this to created mischief at his mother’s behest.
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