Diehard batteries, Weather-Beater paints and Craftsman tools. Each products name is a concept. Think about it, which product would you be attracted to “Diehard” or “Stop Slow”. Or would you choose tools with the name “Apprentice” or “Craftsman?”
Many successful books are based on concepts or memes. For example, “A Happy Pocket Full of Money” by David Cameron tells a story of happiness and money. From the title you know this book is going to be about getting more money in your pocket.
The Chicken Soup series instantly brings images of comfort and being cared for. It resonated with a whole generation of Americans that have bought the book into the hundreds of thousands.
The Dummies series communicate anyone can read one of these books because you don’t have to know anything to get it. People automatically know the book will somehow make the complex simple to understand.
When writing your book title, think of a concept, a meme, or phrase, to tell a story that your readers will instantly understand and want to be a part of. You may ask where are the customer benefits you’re always telling me to include. The benefits are still a part of the meme title but a suggestive part. Your mind will fill in the benefit because it’s an understood part of the story.
For example: Chicken Soup book promise and deliver the comfort and care of good stories. Pocket Full of Money readers know how to get a pocket full of money and gain happiness. Dummies communicates you don’t have to be an expert to understand the book.
Don’t forget when creating your top selling book title, your possibilities are limitless. Choose a title that is flexible enough to be expanded into