report.
Customer pillar is all about your customers, how to get them to your website to generate customers. With the technology we have today, like Web 2.0 it’s becomes more powerful and easier. At this stage this is what Eben Pagan rightly calls “the lead generation model”.
Visitor comes to your website, you give them free stuff, optin to your mailing list, your offering various type of free tips, trainings, teleseminars and one-on-one free phone call that eventually when you are offering your actual product, your prospect will have a really good buying decisions whether or not to buy the product from you.
So there are 3 key pillars. If we talk about content pillars, this is where the deciding factor whether or not we have a successful info-product business. As Eben says “… teach you a simple 3 question test that I would like to ask to choose a niche”.
These are the 3 questions:
Is my visitor or a prospect experiencing pain and urgency or irrational passion? Is my visitor or a prospect pro-actively looking for a solution? Does my visitor or prospect have few or no perceived options?
The 3 question summarizes like this. You need to create a product content that’s specific, that is targeted, answers to the need of the person, and you are the only or unique person offering the solution. In other words, you provide the answer to their problems, pains, discomfort of the visitor or customer with a competitive advantage over another.
These questions will help reduce the tendency of failure when selecting a niche or micro-niches that we know most businesses 80-90% are. If we can get 3 yeses you bring down the probability, flipping the odds of failure so you get 10-20%