business, but not in it. If you are the person doing everything (remember relationship building), then you are working in the business. Working on the business means that you take actions that grow your dream and your team. To determine this, you need to leverage the skill-sets that you have and distribute out everything else, except for the one key item- ultimate responsibility. You can not delegate that. Therefore, your actions that you need to take need to reflect the attitude that you are the one that will carry the responsibility for seeing the success of your business.
5. Personal Branding
Is there such a thing as brand loyalty? Of Course…. some people prefer Coke, while others drink Pepsi. That’s an obvious comparison. How about brand loyalty in cars, or the restaurants that you eat at? Again, easy to see, but what is often overlooked is that individual people have a brand too. Who you are and what you offer makes all the difference in the world when it comes to building your business… that’s right, your personal brand is more important than your organizational brand. What’s interesting is that for entrepreneurs, most of the time your personal branding shapes your organization’s brand and culture.
As you establish your business and you start interacting with other folks, your customers and clients- you will be known for something. Unfortunately, for those who don’t think about this point, sometimes that is a negative thing. The point here is that you want to control what you are known for.
This isn’t as complex as it sounds. The most important part is deciding- what is it that you want to be known for? Great communications, great service, great… you fill in the blank. After you decide