Interview with Michel Verschuere – Eco Quest
Today I talked to Michel Verschuere (Belgium, 23/12/1975), Managing Director of Eco-Quest bvba. Eco Quest BVBA is an import, export and marketing company with fields of activity in renewable energy and energy efficiency. The main product lines are photovoltaic (PV-) equipment, heat pumps, small-scale wind turbines and LED lighting fixtures for general lighting applications.
What was the reason you decided to startup your own company?
Global warming is a fact of life for present generations and greenhouse gas emissions at its cause are deeply embedded into our everyday life. Even the simplest of human actions imply increased emissions which, combined with ever increasing global population numbers, imposes an aggregate environmental impact than can no longer be ignored nor left unmanaged.
The vision behind the creation of Eco Quest was the creators’ conviction that equal standards of living can nowadays be reached using new technologies, often referred to as ‘green tech’, that impose a lesser carbon footprint onto the environment. The quest for ever more efficient green technologies is at the core of Eco Quest’s business strategy and it’s marketing towards an ever widening customer base its goal.
What were the main obstacles you encountered launching your idea/company?
As with every startup, Eco Quest faced the problem of assembling a sound product base and devising the right marketing strategy after the target customer groups had been identified. Specifically on the PV side of our activities, selecting the right quality of material and eventually the proper partnership choice was paramount to our later success. The process of selecting the