& Events in France, Christophe Colvin says: “Our objectives were to create a wonderful experience for these important clients and to introduce new products. The event had to be original and high-end. The delegates were French employees of a large US-headquartered company. For the French people, food is very important – and our presentation reflected this. The delegates were treated like stars; good food, good wine, good conversation.
“The budget was dedicated totally to the event – it was not spent on travel or accommodation. By focusing on the clients exact needs we were able to create a memorable event. For me the twin pillars of a successful event are re-invention and creativity.”
A brief word
We asked a leading Paris-based destination management company to respond to a hypothetical brief: a pan-European company needs to retain staff and strengthen its upscale brand image internally. The programme comprises a two-day conference including break-out sessions, a keynote address by the CEO and a gala dinner on the final evening.
Michele Hensley, Allied France
The arrival and departure transfers can be arranged via different types of vehicles, from de luxe motor coach, van or private car to motorbike transfer. A two-day conference can be enhanced with activities during the morning and afternoon coffee breaks such as distribution of baby trees, massages, caricaturists, cooking activities or a Paris quiz. The activities will be selected according to the demographic of attendees. For the farewell evening dinner, depending on attendees demographic and budget we suggest one of the following: themed dinner in one of the Paris’ pavilions, or a dinner cruise with entertainment to allow the participants to