enterprise,” said Mr. Wolfe. “That doesn’t seem to exist anymore. I just can’t imagine who would be a new Donna Karan.”
The task for new young designers on the scene has been made doubly difficult by the number of celebrities who already have face and name recognition coming out with their own designer fashion lines. These celebs have used the already existing economic infrastructure of big names like Topshop and Tesco to market and sell their designs, or in many cases someone else’s design that they have attached their name and face to. This strategy is what can give many new designers a ray of hope, using mega stores and recognisable brands to get their designs out there to be seen, purchased and worn.
The time may soon come when young budding designer’s dreams are not their first catwalk show during London’s Fashion Week, but a job with a big name high street store like Marks and Spencer, Debenhams or Kate Moss’s choice of Topshop. The benefits of designing for big stores has even been highlighted on shows such as Project Catwalk, a reality show where young designers compete to win a job working as one of the designers at Debenhams.
This new building ground for designers just starting to get their feet wet has potential to benefit all parties involved. The designers receive more capital via sponsorship from an array of initiatives from big names stores with deep pockets looking to capitalise on fresh new looks and the public can happily drape themselves in the newest trends for prices that will not