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Believe

“I admit a fondness for commercials. It is the perfect blend of many skills. You have 30 seconds to sell an audience a product or idea using the visual techniques of lighting and camera movement to reflect and comment upon current culture. “

“Every director brings a different viewpoint to spot work. Their backgrounds vary as much as the products do and that diversity is what makes every job different and unique. My challenge as cameraman is to capture that special uniqueness on film. “

“I never wanted to be pigeon-holed in commercials. I don’t care to restrict myself to shooting just cars or tabletop. My background is still photography, documentaries and theatre. I’ve travelled my whole life and I want to incorporate that into my work. Commercials reflect constant change in markets and audience. This medium demands that one be aware of the evolution in lenses, film stocks and accessories as well as to be actively involved in the quickly evolving technology of digital imaging. “

“Filming kids is the ultimate in spontaneity. You have to be ready at any moment for something to happen. It all has to do with lighting and planning. You also have to find the right place for the camera so that the kids can work in a given space and be comfortable without a lot of noise and distraction… finger on switch. “

“If you know how to light, it doesn’t matter what you shoot. If you don’t know how to light… it does not matter what you shoot.” – on shooting film vs. shooting High Def:

“Cinematography is the art and craft of the authorship of visual images for the cinema extending from conception and pre-production through post-production to the ultimate presentation of these images. All and any processes, which

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